The Current State of Hip-hop has Changed Significantly
Written by Jonathan Kimble on December 9, 2017
The Current State of Hip-hop
Listening to your favorite hip-hop radio station, it would not take long to realize that the hip-hop game has changed. Old-school heads do not believe that these changes are arguably not for the better. Critics complain that what was once considered poetic is now pathetic. With various songs detailing drug use and degradation to women, yet no one seems to be concerned with this trend . There remains a tenancy to use the excuse “I listen to the beat and not the words.” What does this communicate when songs such as YG’s, MY Nigga, or Rhianna’s Bitch Betta Have My Money? Is there a sense that this was bigger than hip-hop?
What was the best Era of Hip-hop
Take a visit to your local barbershop and asked the question which sheriff departments better? Most likely this will start norms debate that will directly correlate the social, economic status as well as age. At some point in the last 30 years, hip-hop has similarly became associated with various age groups, a trend directly connected to the record industry which has traditionally focused on teenage pop demographics. Case in point those who are over 35 years of age are most likely not fans of “mumble Rap” and would argue that the entire game is garbage, whereas those who are under 35 may believe that hip-hop is in the best state ever.
The great debate is very subjective, and both sides have valid points us which era is better. Is it possible that artist such as Young Thug, Future, or Migos would have been successful in the 1990’s? That would be hard to determine considering that most hip-hop record labels would not have signed them during the times when LL Cool J, Run DMC, Bad Boy Records, and NWA dominate the airwaves.
Financial Considerations and incentives
Digital media record sales are dismal in the hip-hop industry resulting in the closure of many record stores. Artist of today must focus on other methods of generating revenue and need to be more business savvy. Hip-hop artists are involved in branding, licensing and live performances based on diminishing record sales and limited advances.
The genius of Soldier boy, No Limit and Cash Money does not seem to be as impressive in this generation of home studios and self-promotion. Having access to affordable recording solutions affords aspiring artist record a hit record from the comfort of home while retaining 90% the sales profits.
The day of multi-conglomerate companies controlling 95% of the record industry is a thing of the past, and now the same companies that dominated the industry with ruthless vengeance must compete just like everyone else in the digital marketplace. Social media has removed the necessity of million dollar budgets and limited artist control.
Today’s artist in all genres of music can interact, collaborate and communicate directly with their fans. Of course, this is not always a right situation and may lead to a PR nightmare if not managed properly. However, most artists understand the importance of responsible social media communications and are diligent about protecting their brands. Companies such’s as Maybach Music Group are displaying just how profitable a dream can become.